To satisfy new search algorithms, legal websites need quality content
The success of a law-firm website is determined by how many clients and potential clients visit the site, spend time there and take action based on what they discover. Over the years, law-firm...
View ArticleTo satisfy new search algorithms: Panda, Penguin and Hummingbird
Part two of a five-part article: Panda and Penguin are two major changes to the existing Google algorithm made in 2011 and 2012, respectively. In 2013, Google released a totally new algorithm called...
View ArticleTo satisfy new search algorithms: ID client personas and clarify their needs
Part three of a five-part article: Before a law firm can create relevant content, it needs to know with whom it is communicating. In marketing talk, this is called the “user persona” – or target...
View ArticleTo satisfy new search algorithms: Create relevant content
Part four of a five-part article: Law firms that want to prevent or correct loss of search engine result page rankings and traffic should publish meaningful, original content on a regular basis. The...
View ArticleTo satisfy new search algorithms: Use analytics to measure success
Part five of a five-part article: “Take advantage of Google Analytics to collect data that can be used to improve the quality of your webpages – adding more of what works and eliminating what does...
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